A branding system developed for an outdoor-meets-tech gear maker.
At Lander we are all about combining our love of adventure and design. We set out to create expedition inspired accessories that enable us to get out and try new things. Accessories that truly help not hinder our journey. This is our visual strategy:
ā
Nothing extra if it can be avoided. Personality comes through select brand elements. Beauty in the basic.
Higher class but not arrogant. Quality without clutter. Product designed with care to last.
Old meets new. Hearken to the past while designing for the present.
The accumulative effect of brand assets is to inspire exploration of the world around us.
ā
