The reimagining of the Yeti shopping experience.

This project captures in large part the summation of my work while at Yeti. Here you'll see some of the re-platforming of the site through new UI/UX eyes. This mainly covers the shopping funnel itself from navigation all the way down to PDP.

For the full project experience, view on Figma.

ā€

YETI Site Replatform

YETI Site Replatform
Hi, my name is Andrew Matthews. I'm a designer who specializes in UI/UX, design direction, branding and more.
I'm always ready for new design projects so please don't hesitate to contact me via email. I’m also on Instagram, LinkedIn & Behance.